RUTH'S ESCAPE ROOM:
How One Escape Room Owner Gained the Confidence to Expand
For owner Ruth, opening a second location two hours away felt like a gamble. See how Drawbridge provided the operational clarity and remote oversight needed to take the leap.
THE CHALLENGE:
Growth Felt Out of Reach
Owner Ruth knew her business had the potential to grow, but the thought of managing a second location two hours away was daunting. How could she ensure the quality of the guest experience and support her team from a distance? Without clear, real-time visibility into a remote venue’s operations, expansion felt more like a risk than a smart business move. She needed a system that would allow her and her manager, Katie, to have eyes on the venue at all times.
AT A GLANCE
LOCATION:Florida, USA
VENUE:7 rooms
TEAM:12 staff
“When someone calls out, I don't have to immediately rush and freak out to get it covered. They can watch three games for a little bit and be perfectly okay.” Katie, Manager, Florida Escape Room
THE SOLUTION:
Clarity and Control from Anywhere
With Drawbridge, Ruth and her team gained a unified command center that works as well from home as it does in the control room. The platform’s remote gamemastering capabilities mean that Katie can jump in to assist her team from her laptop on an off day, providing crucial backup without having to rush to the venue. On the floor, gamemasters feel empowered, easily managing three or more games at a time. This combination of remote oversight and on-site efficiency gave Ruth the operational control she needed to move forward with expansion.
THE RESULTS
BUSINESS EXPANSION:Gave Ruth the confidence to open a new 8-room venue in a different city.
OPERATIONAL EFFICIENCY:Gamemasters can now easily run three or four games at once, a significant increase in capability.
REMOTE MANAGEMENT:Managers can support the team by gamemastering from home, providing flexible backup on days off or during staff shortages.
TEAM ADOPTION:The staff loves using Drawbridge and finds it makes their jobs easier and less stressful, especially during busy periods.
A Foundation for the Future
For Ruth's escape room, Drawbridge isn’t just about day-to-day efficiency; it's a foundational piece of their growth strategy. The ability for the two venues to support each other through remote gamemastering during busy periods is a key part of the plan for her new location. By providing a reliable system for both on-site and remote management, Drawbridge has become an indispensable partner in their success.
“I wouldn’t be doing this if we didn’t have Drawbridge... It’s what gave me the confidence to purchase a second location.”Ruth, Owner, Florida Escape Room